快乐飞艇登录网址



项目名称:菲尔芙(天虹)日用品

服务分类:品牌全案策划
行业分类:时尚|零售|农业
快消品的白炽时代,品牌再造工程

Overview背景:

DUIYUYONGYOUDUOGEPINPAIDEQIYELAISHUO,CHULIHAOPINPAIJIANDEGUANXIZHIGUANZHONGYAO,FOUZEKENENGWUFADADAOKUODASHICHANGFENEDEMUDE,HAIKENENGSHIDEQIFAN。DUIYUDUOGEPINPAIDEGUANLILAISHUO,XUANZESHIDANGDEZUHECELVE,CAINENGZAIZONGDEZHANLVEKUANGJIAXIAXINGCHENGHELI,YOULIZHANJUSHICHANG,JUJIJINGZHENGDUISHOUDEJINGONG。FEIERFUSHITIANHONGSHANGCHANGQIXIADEZIYOUPINPAI,ZHUYAOCHANPINWEIRIYONGPIN。GAIPINPAISHANGSHIYILAI,XIAOLIANGYIZHIPINGPING。DANZIYUANSHIYOUXIANDE,TIANHONGQIXIAZIYOUPINPAIZHONGDUO,FEIERFUYINGGAIZHANJUYIGEZENYANGDEWEIZHI?SHICHANGSHIFOUBAOHE,SHIBAOLIUFEIERFUHAISHIJIANGZIYUANZHUANYIDAOQITAPINPAISHENSHANG?ZHEIDOUSHEJIZHENGGEQIYEDEPINPAIZUHEGUANLIWENTI。JIUJINGYAODAYITAOZENYANGDEPINPAIZUHEQUAN?JIYUQIANQITIANHONGTIANYOUPINPAIYUNANFENGSHENGSHIHEZUOHOUFANKUIXIAOGUOJIJIA,TIANHONGZAICIZHAODAOLENANFENGSHENGSHI……

 

快乐飞艇登录网址ChallengeTIAOZHAN:

FEIERFUPINPAICELVEFENXI

NANFENGSHENGSHICHENGLIPINPAIPINGGUYUCEHUAXIAOZU,KAISHIZHUANANYANJIU。JINGGUOCHUBULEJIE,LICHUJIXUJIEJUEDENANTI。

快乐飞艇登录网址NANTIBIAOXIANYI:SHIFOUYAOBAOLIUCIPINPAI?

ZHEIXUYAOJIEHEQIYENEIWAIBUZHUANGKUANG,LIANXIZHENGGEDAHUANJING,DUISHICHANGXUQIUJINXINGDUOWEIDUDEXIANGXIFENXI,CAINENGQUEDINGSHIFOUBAOLIU。

快乐飞艇登录网址NANTIBIAOXIANER:RUHECHULIFEIERFUYUTIANHONGQITAZIYOUPINPAIDEGUANXI?

TIANHONGQIXIAZIYOUPINPAIZHONGDUO,FEIERFUYINGRUHECHULIYUQITAPINPAIDEGUANXICAINENGJISUOZHUSHICHANG,YOUZAIZHENGGEPINPAIZUHEZHONGWEITIANHONGSHANGCHANGGONGXIANZISHENDEPINPAIYIJIA?

快乐飞艇登录网址NANTIBIAOXIANSAN:PINPAIFANGMIAN,DINGWEIMOHU,RENZHIBUQING。

FEIERFUCHANPINSUIQUEDINGWEIRIYONGPIN,DANZAIPINPAIDINGWEISHANGBIJIAOBORUO,QUEFATONGLINGDEHEXIN。ZHEIYEZAIYIDINGCHENGDUSHANGDAOZHIFEIERFUZAIZHENGGETIANHONGZIYOUPINPAITIXIZHONGCHUYUBULIWEIZHI。

 

ChangeJIEJUE:

PINPAIZUHEGUANLIPINGGU

WEIJINXINGCELVEPINGGU,NANFENGSHENGSHIFAQIDUOXIANGBUTONGWEIDUDEDIAOYAN,LIQIUDONGCHAQUANMAO。JINGGUOYANJIULUNZHENGHOU,NANFENGSHENGSHIJIANYI,FEIERFUPINPAIZUOWEITIANHONGQIXIAZHUDARIYONGPINDEPINPAI,BIXUJIYUBAOLIU。SHOUXIAN,ZAISHICHANGRONGLIANGSHANG,SUIZHERENKOUZENGZHANG,CHENGSHIDEBUDUANFAZHAN,RENMENSHENGHUOSHUIPINGDETIGAO,ZUOWEIBIXUPINDERIYONGPINXIAOFEILIANGYEYUELAIYUEDA。YIGEZHONGYAODEXINXISHI,RIYONGPINBUDANSHICHANGRONGLIANGBUDUANKUODA,ZAICHANPINZHILIANGYAOQIUSHANGYEZHUBUTIGAO。ZAIXIANYOUSHICHANGHUANJINGXIA,BUSHAORIYONGPINPINPAIYEKAISHIZHUBUZHUANXING,DANMUQIANSHANGWEICHUXIANMOUGEPINPAIZAIRIYONGPINGEPINLEISHANGDOUZUODEHENQIANG,DAYITONGDEPINPAIBINGWEICHUXIAN,ZHEIYEJIFEIERFULIUXIALEFAZHANKONGJIAN。QICI,ZAISHANGCHAOGEJUZHONG,NANFENGSHENGSHIYEZHUYIDAOHENDUOBIANHUA。TONGWEIDAZHONGCHAOSHIDEHUARUNXITONG,KAISHISHELIole、bltDENGJINGPINCHAOSHI,TIGONGGENGGAOPINZHIGENGJINGZHIDECHANPIN,BAIJIAXITONGZETUICHUTasteGAODUANCHAOSHI,JIZHIDAOYEZAIJINXINGZISHENDESHENGJI。JINGUANMUQIANDEJINGPINCHAOSHIFAZHANZHUANGKUANGYOUXIYEYOUYOU,GAOJIAJINGPINBEIJIESHOURENGXUYIDUANSHIJIAN,DANZHEIYESHIFANGCHUYIGEXINHAO,GAOJIAYOUZHIDECHANPINJIANGSHIFAZHANQUSHI。TIANHONGBUNENGCUOGUOZHEIYANGDELANGCHAO,JIBIANBUKAISHEEWAIDEJINGPINXINGTAICHAOSHI,YEBIXUJINXINGGAODUANZIYOUPINPAIDEJIANSHE,YUJINGZHENGDUISHOUXIANGKANGHENG。CONGTIANHONGZIYOUXITONGKAISHIDAZAOJINGPINPINPAI,JIANGSHIYIGEHENHAODEDUICE,KEYOUXIAOYINGDUISHICHANGJINGZHENG,BIMIANSHICHANGFENEBEICANSHI。ZUIHOU,FEIERFUZHUZUORIYONGPIN,MIBULEXIATIANHONGQIXIAZIYOUPINPAIDEKONGQUE,ZAIBUZUSHICHANGKONGWEISHANGYOUZHEZHONGYAODEYIYI。

快乐飞艇登录网址ZAIQUEDINGFEIERFUPINPAIBIXUBAOLIUDEQINGKUANGXIA,NANFENGSHENGSHIHAIJICHULEPINPAISHENGJIDEJIANYI。ZAITIANHONGZIYOUPINPAITIXIZHONG,FEIERFUBUDANSHIWEIYIZHUZUORIYONGPINDEPINPAI,HAIYINGGAISHIYIGEGAOPINZHIDEJINGPINPINPAI。ZAITIANHONGPINPAIZUHECELVEZHONG,FEIERFUXUCHENGDANJISHILIRUNPINPAI,YEBIXUSHIXINGXIANGPINPAIDEGONGNENG。ZAITIANHONGZIYOUPINPAIFUGAIRENQUNZHONG,FEIERFUZHUDAZHONGGAODUANPIANSHANGDERENQUN(BITIANYOU——TIANHONGQIXIADELINGYIPINZHIPINPAILVEGAODUAN)。ZHEIYANG,FEIERFUCAINENGYUTIANYOU、AOBAISIDENGQITAZIYOUPINPAIXINGCHENGYIGEWANZHENGTIXI,JIANGBUTONGCENGJIDEXIAOFEIZHENARU,GONGTONGKUODASHICHANGFENE。JIYUCI,FEIERFUZAIPINPAIDINGWEISHANGJIUBIXUYINYINGZHEIYIPINPAIZUHECELVEJINXINGZHENGTIDESHENGJI。

PINPAIDINGWEI

快乐飞艇登录网址YOULEQIANMIANPINPAIZUHECELVEDEFANGXIANGXINGZHICHENG,FEIERFUDEPINPAIDINGWEIYEZHUBUMINGQUE,ZHUDAGAODUANPINZHIDEGAINIANYIWUZHENGYI。DANRUHETILIAN,HAIXUZAIXIHUA。JINGGUOXIAOFEIZHEDIAOYANHOU,NANFENGSHENGSHIFAXIAN,JIBIANSHIZHUDAGAODUANPINZHI,DANYOUYURIYONGPINBENSHENDEFANWEIGENGGUANG,PINLEIXINGZHIDEBUTONG,DANCHUNQIANGDIAOPINZHIHAIBUNENGWANQUANMANZUXIAOFEIZHEDEXUQIU。FENXIHOULEJIEDAO,ZAIRIYONGPINSHANG,XIAOFEIZHEGENGQIANGDIAOZIZHUDEXUANZEYUZIWOJIAZHIDETIXIAN,RENWEIRIYONGPINZAIZISHENSHENGHUODEZHANBIJIAODA,SHIZIJISHENGHUOFANGSHIYUZHUIQIUDEBENZHITIXIAN。WEILEJIANGZHEIYIZIZHUXINGTIXIANZAIDINGWEIZHONG,BIXUJIANGURICHANGYUDUXIANGXING、ZIZHUCHUANGZAOXING。HUANJUHUASHUO,BIXURANGXIAOFEIZHEJIANGPINPAIDETEXINGTOUSHEDAOZIJIDERENZHILI,BIAODACHUXUANZEZHEIYIPINPAISHIZIZHUCHUANGZAOZIJISHENGHUODETIXIAN。WEICI,ZHANZAIXIAOFEIZHEJIAODUSHANG,FEIERFUDINGWEIWEIDINGZHISHIDEGAOPINZHIRIYONGPINPINPAI,DINGWEISHUOCIWEI:“PINZHISHENGHUOSHEJISHI”。

PINPAIXINGXIANGCEHUAYUSHEJI

快乐飞艇登录网址ZAIFEIERFUPINPAILOGOZAISHEJIGUOCHENGZHONG,NANFENGSHENGSHILIQIUTUCHUQIGUOJIHUA、GAODUANPINZHIDETEZHENG。TONGSHI,JIYAOTIXIANYUTIANHONGDEYIMAIXIANGCHENG,YOUXUZHANXIANCHULEYUYUXIAOFEIZHEGOUTONG,ZHANZAIXIAOFEIZHEJIAODUSHANGWEIXIAOFEIZHESHEJIPINZHISHENGHUODEXINGXIANG。ZAICHANPINBAOZHUANGSHEJISHANG,ZHEZHONGCHANPINMEIGANDETIXIAN,YIJISHENGHUOSHEJISHIZHEIYITONGYIXUANCHENGDEZHANSHI,XINGCHENGXITONGXINGDEXINGXIANGZHANXIAN,ZAOJIUXIANHUODETEZHENG

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